Marketing Apps We Can't Live Without

As a hairstylist, you already know that doing great hair is half your job… the other half is showing off your work! Your dream clients are online every day, so it’s important to market yourself and your brand to attract the right clientele for you. The way you present your work, personality, and brand will determine who sits in your chair next.

Here are the must-have (and free!) marketing apps you should be using to grow your social media and attract clients who match your vibe.

Canva – Your Branding BFF

Canva is the easiest way to create cute, clean, on-brand graphics without the need to be a design expert. Use it to make Instagram posts & stories, pricing graphics, service menus, etc. Play around with all the different elements and templates Canva offers. Find your personal style and get creative to match your brand’s aesthetic and vibe! The goal is to create a consistent vibe that people will instantly recognize as you.

CapCut – Your Shortcut to Viral Videos

CapCut is a fantastic beginner-friendly editing platform to edit your TikTok and Instagram content. Add before/after photos, silly stylist humor videos, educational videos, etc. and get creative with the editing process! Utilize CapCut’s features such as stickers, effects, sounds, and text to create viral-worthy content.

Lightroom – For True-to-Tone Hair Photos

Nothing is worse than when your client’s hair looks perfect in person but weirdly warm, cool, or washed out in photos. Lightroom fixes that! You can correct warmth/coolness, sharpen details, and clean up busy backgrounds. It keeps your photos accurate without over-editing—no catfishing your color work!

UNUM – Plan Your Feed Like a Pro

UNUM is the app for stylists who want to elevate their feed without spending hours on it. You can visually plan your grid, create a consistent aesthetic, and schedule content. It’s basically your content calendar and vision board all in one!

Tezza – Aesthetic “Filler” Content

Tezza is perfect for creating those vibey lifestyle photos that tie your whole brand together— salon and product photos, mirror selfies, or behind-the-scenes shots. Just keep the heavy edits away from actual hair photos to keep accuracy and avoid accidental false advertising!

Remini – Instant HD Photos

Remini allows you to enhance your photos with one easy click! It fixes old, blurry, and low-quality photos to give your content a professional, 4K/HD look without the need to spend hundreds of dollars on fancy camera equipment!

The Bottom Line

Being a hairstylist not only means doing hair, but also building a brand for yourself! The right apps help you show off your artistry, stay consistent, and attract the clients who match your energy, aesthetic, and expertise.

Download a few apps, play around, and find the workflow that makes your content feel fun!