Different clients buy differently. The bright blonde you see every 4 weeks won’t need the same products as the lived-in brunette you see twice a year. By tailoring your communication, consultation, and offers to each client type, you make it easy for them to say yes to what they truly need. Let’s break down the most common client types and how to upsell or add value to each.

Sales can feel pushy, awkward, or even a little fake at times. But here’s the truth: being a stylist is sales. And trust us, you’re probably already doing it, better than you think.

Your "why" is unique to you. It can evolve, but it always speaks to your deeper purpose. When you’re clear on your purpose, every step of your work becomes intentional. Finding your “why” fuels passion and guides you towards the next steps you need to take in your career to make that reason feel more fulfilled.

Whether they’re exploring extensions, committing to a color service, or trying to improve their hair health, clients naturally come with questions — and it’s our job to be ready with educated, honest answers. Here are four of the most common concerns clients bring into the salon — and how you can confidently address them behind the chair.

Hair extensions require some additional care to stay looking their best. However, those extra steps are necessary for happy scalp health, fewer appointments in between move-ups, and for getting the most out of your investment so the hair lasts as long as possible!

Adding a new service to your salon may sound daunting and difficult, but we are going to break down the best ways to add extension clients to your bookings.

The second half of the year is here - the perfect time to reflect, reassess, and create goals to finish out this year strong.

Reinventing your clientele is a great way to attract new clients and strengthen your relationships with existing ones.

As a hairstylist and salon owner, the busy season brings excitement but also presents challenges.

All of us have had to evaluate our current job circumstances at some time in our careers to determine whether or not we are in the ideal...

Finding a new hair salon to test out in your area might make the plans you have for a cut, color change, or even trim much more difficult!

As the busiest season of the year comes to an end, you probably have a lot on your mind- from goal setting to just relaxing. But what you...

Social media apps such as Instagram and Tik Tok have become an integral part of client attraction and retention in the beauty industry,...