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Writer's pictureEmma Winkelman

Tips For Building Your Dream Clientele


Whether you're a recent graduate from beauty school or an experienced stylist aiming to tailor your bookings to meet your goals, building your ideal clientele is an ongoing journey. While this process can seem overwhelming, having the right tools is essential for successful growth. Here are some simple tips and reminders to help you build your dream clientele.


Be Your Authentic Self

Authenticity is key—clients appreciate stylists who are genuine, friendly and truly invested in their needs. While showcasing your work behind the chair is essential for social media, don’t hesitate to share a bit about yourself as well! Clients will enjoy learning more about you, and many of them will connect with your interests, making it easier to build lasting relationships based on commonalities. Additionally, remembering personal details about your clients and making them feel valued will enhance their overall experience.


Stay Consistent with Your Marketing

Consistency is key—post regularly on your social media to keep your audience engaged and informed about your services. When posting, focus your content on the services where you want to grow your clientele. If you are looking for more hair extension clients, market what methods you offer as well as before and after photos more often.


Pro-Tip: If you are just starting to market a new service, snag photos of your first client or model in different lighting, clothes, areas of your salon, and poses to make them look like multiple clients! Your audience will have no idea it’s the same person, and you’ll have an abundance of content to promote your work!


Be Patient and Persistent

Building a dream clientele takes time and dedication. It’s important to understand that building your dream clientele is not an overnight process, but rather a journey of growth. Patience is key - none of the hairstylists you see on your feed started with thousands of followers! Don’t be afraid to ask for support and tips from those you work with and other professionals in the beauty industry. Need additional support? Reach out to our marketing support specialists for inspiration!


Stay Educated and Up-to-Date

Continued education is key in the beauty industry! Improve your skills by taking courses and earning certifications, and stay updated on the latest trends and techniques. Offering the newest services will keep your clients excited and encourage them to return. Learning new skills can also help you attract new clients specifically looking for a stylist with the skills you’ll learn, and many services can be combined to create a customized appointment, enhancing the overall experience for your clients!


In conclusion, building your ideal clientele is a process that requires patience, consistency, and a genuine commitment to both your skills and your clients. By staying true to yourself, marketing consistently, and continually learning and evolving, you can attract and retain clients who are the best fit for the direction you want your business to take. Remember, it’s not about achieving perfection; it’s about connecting authentically, providing great value, and consistently growing as a professional. With time and effort, you’ll develop a loyal client base that not only supports your business but also plays a significant role in your success story!

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