Sierra + Sage

Different clients buy differently. The bright blonde you see every 4 weeks won’t need the same products as the lived-in brunette you see twice a year. By tailoring your communication, consultation, and offers to each client type, you make it easy for them to say yes to what they truly need. Let’s break down the most common client types and how to upsell or add value to each.

Sales can feel pushy, awkward, or even a little fake at times. But here’s the truth: being a stylist is sales. And trust us, you’re probably already doing it, better than you think.

As a hairstylist or salon owner, pricing your services can be one of the most difficult and daunting parts of running your business. In an industry that is constantly growing, it’s important to recognize that you also need to grow, stay profitable, and reflect the true value of your work. Whether you're newly independent or years into your career, knowing how and when to raise your prices is essential for long-term success.

Whether they’re exploring extensions, committing to a color service, or trying to improve their hair health, clients naturally come with questions — and it’s our job to be ready with educated, honest answers. Here are four of the most common concerns clients bring into the salon — and how you can confidently address them behind the chair.

In this post, we are going to discuss why consultations matter, what you should cover in them, and share some resources we have to assist you!

The second half of the year is here - the perfect time to reflect, reassess, and create goals to finish out this year strong.

Hard water can make hair care a challenge. But don’t worry! With the right tips and tricks, you can maintain healthy, beautiful hair!

All of us have had to evaluate our current job circumstances at some time in our careers to determine whether or not we are in the ideal...

Long hair extensions are in and are here to stay. Installing extensions on a client can be daunting at times. Hair extensions give...

Social media apps such as Instagram and Tik Tok have become an integral part of client attraction and retention in the beauty industry,...