How and When to Raise Your Prices as a Hairstylist or Salon Owner

As a hairstylist or salon owner, pricing your services can be one of the most difficult and daunting parts of running your business. Your love for your clients and desire to keep them happy is oftentimes the number one thing holding us back. However, in an industry that is constantly growing, it’s important to recognize that you also need to grow, stay profitable, and reflect the true value of your work. Whether you're newly independent or years into your career, knowing how and when to raise your prices is essential for long-term success.

Recognize the Right Time

Raising your prices isn’t just about wanting to earn more - it’s about knowing when your value has outgrown your current rates. If your schedule is consistently booked out weeks in advance, that’s a strong indicator that demand is exceeding supply. Other signs include leveling up your skills through ongoing education, investing in more efficient and long-lasting products, or seeing your overhead costs increase. If you're working harder but not seeing that reflected in your income, it may be time to reassess your pricing structure. Trust your growth! In an industry that is constantly growing, changing, and evolving, when you’ve leveled up, your prices should too.

Communicate With Confidence

Telling your clients about a price increase can feel uncomfortable, but clear and confident communication is key. Most clients understand that, like any business, prices can change over time. Give your clients a heads-up with plenty of notice, ideally 30 days, through signage in your salon space, social media postings, or during clients' appointments, so they are prepared when rebooking. Frame it positively by highlighting your growth, training, or new services you’re offering. If you believe in your worth, your clients are more likely to respect and support your decision.

Raise Prices the Smart Way

When increasing your rates, make sure you are strategic. We always recommend using basic “supply-and-demand” principles! Start small and grow as you go. A small but consistent price increase every year or two can be easier for clients to accept than big jumps all at once. Make sure your pricing aligns with your experience, demand, and what others in your market are charging. Consider bundling services or offering upgrades to add perceived value, helping clients feel they’re getting more, not less. Always aim to balance your worth with client retention. Raising your prices should elevate your brand, business, or self - not scare people away.

Raising your prices isn’t about being greedy. It’s about honoring your time, talent, and the high level of service you provide. As your skills evolve and your demand increases, your prices should reflect that growth. The clients who value you will stay, and new ones will come because they see your worth. Don’t let fear hold you back from running a thriving business. You’ve worked hard to get here! Make sure your prices show it.