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Identifying Different Client Types: How to Recognize, Serve, and Sell to Every Guest in Your Chair
Different clients buy differently. The bright blonde you see every 4 weeks won’t need the same products as the lived-in brunette you see twice a year. By tailoring your communication, consultation, and offers to each client type, you make it easy for them to say yes to what they truly need. Let’s break down the most common client types and how to upsell or add value to each.

Emma Winkelman
Nov 44 min read


Why Understanding Sales is Important as a Stylist
Sales can feel pushy, awkward, or even a little fake at times. But here’s the truth: being a stylist is sales. And trust us, you’re probably already doing it, better than you think.

Emma Winkelman
Oct 63 min read


How and When to Raise Your Prices as a Hairstylist or Salon Owner
As a hairstylist or salon owner, pricing your services can be one of the most difficult and daunting parts of running your business. In an industry that is constantly growing, it’s important to recognize that you also need to grow, stay profitable, and reflect the true value of your work. Whether you're newly independent or years into your career, knowing how and when to raise your prices is essential for long-term success.

Emma Winkelman
Sep 82 min read


Common Client Concerns in the Salon and How to Address Them
Whether they’re exploring extensions, committing to a color service, or trying to improve their hair health, clients naturally come with questions — and it’s our job to be ready with educated, honest answers. Here are four of the most common concerns clients bring into the salon — and how you can confidently address them behind the chair.

Emma Winkelman
Aug 112 min read


Extension Consultation 101
In this post, we are going to discuss why consultations matter, what you should cover in them, and share some resources we have to assist you!

Alex Teske
Jun 303 min read


Hard Water Wellness
Let's break down what hard water is, how it may affect you, and what you can do to fix it.

Alex Teske
May 52 min read


Getting Prepared for Busy Seasons
As a hairstylist and salon owner, the busy season brings excitement but also presents challenges.
mcbeautyco
Sep 16, 20243 min read


Back To School 101: Top Tips for Maintaining Healthy Hair
Maintaining healthy hair at school doesn’t have to be complicated. With these simple tips, you can keep your hair looking its best.
mcbeautyco
Aug 19, 20242 min read


Hard Water Hair Care
Hard water can make hair care a challenge. But don’t worry! With the right tips and tricks, you can maintain healthy, beautiful hair!
mcbeautyco
Jun 26, 20243 min read


How To Perfectly Blend Hair Extensions
Long hair extensions are in and are here to stay. Installing extensions on a client can be daunting at times. Hair extensions give...

Emily Evans
Aug 1, 20223 min read
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